The European Union's Director for Development and Relations with the Pacific Roger Moore says the EU will not consider a trade sanction on Fiji because in his experience it doesn't work.
Roger Moore was interviewed on Television NZ's Q n A programme this morning.
He told the show's host, Paul Holmes he has just returned from Fiji where he met with interim government reps and political party leaders.
Moore says he was supposed to meet with Frank Bainimarama as well last Wednesday but couldn't because of the chaos after the tsunami which struck Samoa, American Samoa and Tonga.
Moore said he told the interim government reps that they needed to set in place an internal political dialogue in order to discuss reforms that Bainimarama was determined to push through.
"Because the strange thing is I have talked myself to political leaders in Fiji and all of them agree strangely enough on the substance of the reforms which are necessary in that country."
"The problem everybody has is just the way the prime minister is going about it."
He said nobody wanted to support Bainimarama's reforms, but wanted to support Fiji's reforms.
"It's the reforms wanted by the people of Fiji that we're ready to support, there's a coincidence between the two."
In response to Paul Holmes question of the European Union extending it's sanctions on Fiji while it continues to buy sugar from Fiji, Moore said the EU did not have any quarrel with Fiji.
"We have a contractual position for providing aid and the aid goes to the government is in breach of an agreement that we have with them so we can't deliver that aid."
Paul Holmes asked Moore if the EU should consider stopping European countries from buying sugar from Fiji, especially since the price of sugar is the highest at the moment but Moore disagreed.
"I've never seen trade sanctions deliver a satisfactory result."
Moore said the EU withholding aid to Fiji was not a sanction but a non delivery of a gift which Fiji breached by not having respect for human rights and democracy.