He's smartened up his flood act but it's so slick it's unbelievable.
In January, the illegal leader was missing in action and fronted only after criticism from bloggers.
In the latest floods, spin doctors have him at the evacuation centres, among the people and the little kids.
In a picture of him and a young boy, the story goes the child rushed up to hug the illegal leader.
In another picture of him with two little boys, the information says: "Evacuation center in Nokonoko Village, which includes farming families. PM remarked: "We must do everything possible to ensure our children are well cared for with fresh water, milk and food." He ordered a medical team to visit the village as some as the flu.
In the FBC story titled Kids Swarm PM, Bainimarama talks about 'the many sad stories' shared with him during today's tour of Sigatoka and Nadi.
“There is a group of people that we tend to forget and those are the little kids.
"Especially the newly born and I just came out of one evacuation centre and there is four-day-old girl there who was born on the eve of the flooding and they brought her in and she was sleeping like a baby as they say.
"We forget to bring them into our plans in the evacuation centres and think about things like what type of milk they drink and whether they are drinking clean water and of course diapers."
Bainimarama was also today continuing to push his flood appeal but word on the international circuit is the illegal government is out of its depth.
It doesn't have the money and the resources to cope with the latest flooding and the blitz of pictures showing Bainimarama kissing babies and cosying up to children doesn't change that.
And the question that won't go away is where are the big boys - the large and well-paid army and navy - and what are they doing to help the country?