Blaming the brand for the airline's lack of soaring success, they have now changed the name of the national carrier from Air Pacific to Fiji Airways, with CEO David Pflieger saying a stronger brand is needed.
“Our current name and brand are not working. They are not recognised, they are not notable and they don’t help us sell tickets or fill our seats with passengers coming to Fiji.”
|Going, going, gone. file pic|
The national airline was known as Fiji Airways from the fifties to 1970 and Pflieger obviously thinks a return to the old name will create some much needed magic.
|Return of the old...file pic|
The regime also recently tried to reduce the influence of major shareholder Qantas Airways saying the Aussies needed reining in and foreign control had to be regulated.
Pflieger and the illegal Tourism Minister, Aiyaz Sayed Khaiyum, are pinning their hopes on fortunes picking up with the delivery of three new A330-200 next year.
The new planes are being paid for by a loan from the already well plumbed Fiji National Provident Fund, although Pflieger has claimed 85% of the money will be borrowed from offshore banks.
The airline is 51 per cent owned by Fiji, 46.3 per cent by Qantas and almost 2 per cent by Air New Zealand with Kiribati, Tonga, Samoa and Nauru holding less than 1% in all.
Editor's Note: Two takes below on the Air Pacific Fiji Airways makeover. Bloggers clearly calling it as they see it with regional media coverage providing a more sanitised version of where things are at.
Pflieger determined to change name of Air Pacific
Air Pacific reverts to original Fiji Airways name