The head of the Miss World beauty queen franchise is to visit Fiji to rescue the brand after last month's controversial pageant.

The fiasco over Torika Watter's unpopular win followed by the revelation of a judge they were pressured into naming her the winner by the pageant organiser, Andhy Blake, has made worldwide headlines, including the Washington Post and E News.

Watters has been pulled from the competition and runner up Konini Vakalomaloma will instead represent Fiji in Mongolia next month.

Julia Morley, who is based in London, says she plans to visit Suva as soon as possible. In an email sent to the Associated Press she said: "Sadly I am aware of many problems that have occurred."

Morley says she wants to work with a 'specially selected team', including this year's Miss World Fiji pageant director, Andhy Blake, to what find what she says is solutions for future Fiji pageants.

She says Blake's 'heart is in the right place but with all the negativity and anger toward him, (it) has, in my opinion, overwhelmed him.'

Andhy Blake, who has told critics to 'stop bablling', has been widely blamed for the pageant becoming such a fiasco and the initial reports which pitted Watters supporters against those who complained she didn't have the right look to represent Fiji.